Our mission is clear

Create better product content and commerce for online buyers

Story of productpedia

In 2023, Soorya moved out from Blackwoods (Australia's leading supplier of industrial and safety supplies), caught up with Kishore (Ecommerce Software Developer) over a startup community meet in Chennai, India. This casual catch up ended with the two of us agreeing that going online is not a problem anymore, but going online with right product content is a big challenge. Having left buzzed on the vision, we went away and formulated plans for the future productpedia. We spoke to over 50 E-commerce folks and PIM experts to further refine the idea and then got building. 6 months later we had a brand and an MVP ready to take to the world. The rest is...

Our Values

Ambitious in pursuit of growth

Always hungry to learn. Driven to be better every day. Never settling for mediocre. We embrace change, stay accountable and are energised by pushing ourselves to achieve our full potential.

User obsessed & feedback focused

We never assume what our customers want or need but instead, collaborate with them, to blow productpedia’s message louder, and together achieve greater value from our product.

Trust, respect and care for each other

We believe that no one is ever too busy to support each other and that we should always be helpful, inclusive and selfless in the way we work.

Data-driven decisions

Data is central to our strategy. We use data to learn and build productpedia the right way. We also use data to inspire our customers to stand out from the crowd.

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